How to promote a kids’ corner in Pizza Hut? With a spot referring to their parents’ memories.
Pizza Hut is something more than just a pizzeria. It is a place where parents with children can experience unforgettable moments, which in the future will change into wonderful memories. Viewers were being taken on memory lane by kids playing with iconic toys from the 80s and 90s in Pizza Hut – the kids had a blast while recording our spot. Iconic toys were also sent to influential bloggers – parents. And thanks to that, we have received a free, positive buzz.